From $500 million in 2010 to an expected $6.4 billion in 2024, the market for Marketing Automation Software has grown quickly. A Marketing Automation Software is currently being used by 67% of marketing professionals, and another 21% want to start using one, according to Salesforce’s State of Marketing Report. With the number of best marketing automation software for small businesses growing and new tools coming out every year, it is getting harder than ever to find the best one for you. Even though there are an infinite number of Marketing Automation Software for small business options, I’ll focus on seven services that stood out to me after I looked at more than 100 email Marketing Automation Software tools.
15 Best Marketing Automation Software for 2023
Unlike other comparisons of free Marketing Automation Software, our suggestions are supported by a thorough investigation that includes a poll of more than 10,000 marketers to get their opinions on their Marketing Automation Software provider and a review of more than 100 best Marketing Automation tools solutions. Where it was feasible, I also used these platforms to share my own experiences.
Which Marketing Automation Software is the best?
Only email activities, drip sequences, and CRM updates are available on some platforms. Others may offer assistance with SMS, lead rotation, lead scoring, and other tasks. For SMBs and B2Cs, a more specialized solution might be better, but for B2Bs and corporations, a platform with more features might be better. When deciding which digital marketing automation program is best for you, keep the following points in mind:
Effortless Use
As it is, Marketing Automation Software isn’t an easy thing to implement, so be sure the software’s user interface will support you rather than hinder you. If you can, find screenshots of the UX so you can see if it looks simple and easy to use.
Analytics and Reporting
Your best marketing automation software g2 should keep track of the metrics that are most important to you since you’ll want to be able to judge how well any drip campaigns you’re running are doing. In business or corporate settings with a lot of stakeholders, you may also want more advanced reporting tools, such as customized dashboards or automated reporting through email.
Support
I’m unsure whether my program has the capacity to do that. One day, when you consider the advantages of best automation software, you may have this thought. Marketing Automation Software can be complicated, so look for vendors who have a lot of tutorials, knowledge bases, and other ways to help customers.
Limitations
Some Marketing Automation Software platforms may limit the number of actions you can do each month or the size of your database. You should know how many contacts you have, how many emails you send on average, and what you want the program to do before starting any evaluation. By doing this, you will avoid overestimating the price of your Marketing Automation Software.
Scalability and pricing
If the advantage of Marketing Automation Software could be summed up in one sentence, it would be this: it will increase your productivity so you can concentrate on the activities you find most enjoyable and which yield the best returns. In light of this, you should weigh cost while thinking about capabilities. A streamlined solution could be adequate for SMBs and B2C businesses that mostly use email. Enterprise software is more cost-effective in the long run, even though it often costs more and has more complex requirements. Make sure to pick a service that can not only expand with you as your demands evolve, but is also fairly priced. After all, successful scalability depends on decreasing bloated activities.
Integrations
How effectively does your current stack integrate with the Marketing Automation Software? Through integrations, you can better utilize your tools and manage data. Here, we’ve compiled a list to make it easier for you to compare your alternatives and decide which marketing strategy would work best for you and your team.
#1. Omnisend
Omnisend is one of the most complete tools available. Our Marketing Automation Software platform differs from the others on this list due to its omnichannel capabilities, which enable you to integrate many channels into a single automation process, including Facebook Messenger, SMS, push notifications, email, and more. As a result, you can provide your clients with an immersive, omnichannel experience in which the message is delivered to them immediately via the channel they selected. Omnisend is a marketing automation platform that is definitely worth looking into because of its smart targeting, split automation, and easy drag-and-drop builder.
#2. Marketo
Marketo asserts that it provides Marketing Automation Software for every engagement and every channel. Since Adobe purchased Marketo, the number of interconnected jobs has increased. Their full-featured software is a great choice for larger marketing operations because it can handle everything from social media to account-based marketing to digital advertising.
#3. Eloqua
Eloqua, which is now part of the Oracle toolkit, stands out because it works with almost all of your other marketing tools. Eloqua can customize and streamline each stage of your marketing process because of its more than 700 connectors. It’s also one of the few all-in-one tools that are clearly geared toward helping B2B marketers and businesses.
#4. HubSpot’s Marketing
For a few reasons, HubSpot’s Marketing Hub differs fundamentally from other HubSpot marketing automation tools. They place an unrivaled emphasis on inbound marketing, which includes content and search marketing. They also offer the benefits of the Sales and Service Hubs, making it easier for people to work together, even across divisions.
#5. Pardot
Another Marketing Automation Software tool made especially for B2B marketers is Pardot, which is now part of Salesforce. It supports features like account-based marketing options and B2B analytics. Because of the partnership with Salesforce, Pardot is now part of a full suite of products that make it easier for sales and marketing teams to work together.
#6. ActiveCampaign
ActiveCampaign, which is a Marketing Automation Software solution, maybe the best at putting automation into the workflows of real people. The truth is that there are some areas of marketing that require a human touch, so marketing automation platforms can’t manage everything. As a result, ActiveCampaign designed its platform with features like notification emails that support salespeople and marketers rather than trying to replace them.
#7. Mailchimp
Mailchimp is now making the change from an email marketing tool to a full-fledged Marketing Automation Software solution. Mailchimp was one of the first email marketing tools, and they’ve used their experience to make a powerful and easy-to-use email automation tool, even though its new features haven’t been tested yet.
#8. Automizy
Automizy is an email marketing platform that is meant to help you get more people to open your emails. It does this by giving you features like an AI subject line tester, the ability to resend emails that haven’t been opened, AB testing, and segmented email Marketing Automation Software. Your messaging remains constant and unique by using Automizy.
#9. Constant Contact
For small enterprises, Constant Contact offers email Marketing Automation Software. You can build automated follow-up campaigns, automatically gather fresh emails, and deliver segmented follow-up messages using their service. With Constant Contact, your email software has all the features you need and none of the extra bells and whistles that some other tools are full of.
#10. Customer.io
The goal of Customer.io’s email Marketing Automation Software solution, which was made for subscription-based businesses, is to engage customers at every stage of their customer lifecycle. There are a lot of connectors that make it easy to pull data from all of your technologies and use it to create effective email campaigns and automated segments.
#11. Drip
The email Marketing Automation Software from Drip is designed specifically for e-commerce companies, so it integrates with all the other e-commerce tools you employ. Based on consumer behavior, you may customize content and automate marketing efforts. Drip gives you more options than just email automation so that your communications are consistent and work together to get clients to buy.
#12. Hootsuite
One of the most complete and feature-rich social media Marketing Automation Software tools is Hootsuite. Hootsuite gives you all the tools you need to build a strong social media presence for your business. It can help you plan content, choose what to share from a pre-approved library, and keep an eye on what people are saying about your brand and industry.
#13. Buffer
Buffer started out as a way to schedule posts on social media, but it has changed to match how businesses really use social media today. Technology still makes it simple to manage and plan content, but new “Reply” and “Analyze” options connect social media to all the other teams that modern enterprises need to function.
#14. CoSchedule
One of the finest options for organizing and structuring social media content in advance is the Marketing Automation Software tool from CoSchedule. It’s simple to gain a birds-ey perspective of your end-to-end social production by outlining all of your content, including what you’ll say and when. Also, analytics and CoSchedule’s suggestions show you what works, so you can reuse it and create similar content in the future.
#15. Sprout Social
Among the social Marketing Automation Software tools on our list, Sprout Social has one of the most complete sets of features. It has solutions for everything from social management and marketing to customer service, employee advocacy, analytics and insights, and even employee care. The publishing part of Sprout Social’s service makes it easy for teams to work together on strategy and execution.
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